Paul's early stance on refusing to test his products on animals created a major controversy in his home country, the Netherlands. Two of his aunts, who happened to be nuns, offered to be test subje cts for Paul's cosmetics. They also managed to enlist fellow convent residents to support the worthy cause. Despite this long-term, successful experiment, the products were never officially approved-largely due to pressure exerted by powerful enemies from within both the Dutch bureaucracy and large cosmetic companies. The Dutch FDA delivered Paul an ultimatum: resume testing on animals or close the factory. His morals left him with only one choice-the search was now on for a more enlightened host nation.
To his great joy, Paul found that the American FDA was open to his idea of non-animal tested cosmetics-so the company moved to America. Over time, animal testing of cosmetics became a mainstream issue, eventually influencing every major company. Ironically, it was the Netherlands that became the first country to comprehensively ban animal testing of cosmetics.
Paul harbors no ill-feeling towards his former adversaries, calling this "a victory for all animal rights fighters and a compliment to a government with the guts to finally set the example."
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